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10 May
2011

The meaning of the slogan - slogan

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Slogan, in the sense that English is a catchy phrase, often used as a slogan for political parties (active in the political field) or the brand advertising for businesses (in business). For example, some slogan slogan used in the political revolution as: "The government of the people's hands. "

Slogan, in the sense that English is a catchy phrase, often used as a slogan for political parties (active in the political field) or the brand advertising for businesses (in business). For example, some slogan slogan used in the political revolution as: "The government of the people's hands. "

Slogan used in business.

  • Today, most businesses have marketing slogans, forms its own ads in order to bring their products closer to customers, making customers feel the friendliness of the product
  • The result of this market helps the consumer (customer) to easily identify the brand associated with what product and its quality is. 
  • In short, business slogan is understood as a short message transmission to the customer with the most words to remember, easy to understand, highly attractive on the meaning, sound. Slogan is a commitment to value, quality brand products to customers. to form a tagline (slogan) for the company, the brand that is not an early afternoon conversation that requires a selection process, understand the products, the advantages of specific products, would want customers to that product, competitors, market segments, the level convey the slogan chosen to locate in the minds of customers at any time. Slogans are considered intangible assets of a company even though it's just a saying.

Principle slogan of building businesses

1. Slogan being launched to bring a certain goal and it aims to.

 One example: To get market share from Coca Cola, Pepsi soft drinks firms has taken a slogan Generation next (next generation). With the slogan brings clear objectives are on younger customers, Pepsi has attracted the most stretched out his youth and became a powerful competitor of Coca Cola.

2. Slogan to be short.

Its central slogan of raw coffee is "Joining the creative source. " With the mission to go into the subconscious of the customers, no longer going to build a solid slogan fully all the features, effects, strengths of both products of Vietnam. Because customers will not really worth it to remember a slogan for so long.

3. Slogan not offends customers.

Company DHL courier service has a slogan, not a good impression to customers: "To slow gnaw on the bones. " Absolutely avoid words that can cause objectionable or offensive to others whether it is only a very small customer segment.

4. Slogan to emphasize the benefits of the product / brand.

         

Seven (07) famous slogan of the 20th century

Here are seven best-known slogan that its value proven over time and fluctuations in the market. Additionally, every slogan is an interesting story.

1. Coffee Maxwell House: Good to the last drop , born in 1907

         

2. De Beers Consolidated: Diamond is forever, born in 1948

      

3. Group specializes in car rental Avis: We’re No 2. We try harder

            

4.  Yellow Pages: Let Your Fingers Do The Walking

      

5.  Coca Cola company: It’s the Real Thing

              

6. Industry Group FedEx: When It Absolutely, Positively Has To Be There Overnight

       

7. Milk processing plant California: Got Milk?

            

(Collection and supplemented)

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